The Nation’s Leading NIL Agency

360-degree solution for student-athletes, universities, and businesses |

ATHLETES

Athlete Advantage empowers student-athletes in the new era of NIL. With decades of expertise in collegiate sports marketing and a deep understanding of regulations, our athletes are equipped to seize a historic marketing opportunity.

Learn More

UNIVERSITIES

Athlete Advantage is built to strategically help universities flourish into sustainable operations while maximizing their NIL program.

Learn More

BUSINESSES

Athlete Advantage is the most equipped in the market to turn your business’ marketing objectives into reality and craft distinctive brand interactions with enthusiastic fans.

Learn More

The Agency for Agencies

Athlete Advantage is recognized as an industry leader in NIL management. Our mission is to serve and protect the best interests of all student-athletes, universities, and businesses to shape and define the new institution of amateur athletics across the Name, Image, and Likeness (NIL) landscape.

Athlete Advantage is uniquely positioned to:

Support & protect athletes through their NIL journey
Help universities flourish into sustainable operations while maximizing their NIL program
Help brands build strategic national, regional, and local advertising campaigns

Our Services

ATHLETE PROTECTION

We are committed to protecting the athlete. We understand the importance of remaining compliant, both at the University level and in regulatory communities. We ensure the athletes’ best interests are at the forefront of all agreements.

PARTNERSHIP

Through collaboration, we identify endorsement programs that drive positive outcomes for corporate sponsors and beneficial experiences for athletes.

EMPOWERMENT

We collaborate with student-athletes and educate on all aspects of Name, Image, and Likeness. This empowers the student-athlete to make the most informed decisions concerning brand and marketability.

NIL DEALS

Athlete Advantage has a dedicated sales team to help find local, regional and national partners to help you monetize your brand. In addition our Players are added to every major NIL platform to help maximize exposure.

COMMUNITY ENGAGEMENT

We work with our athletes to find community engagement opportunities that support the goals of the student-athlete with causes that are important to them.

Our Partners

BRAINBOX Immersive Marketing (BBIM) is Athlete Advantage’s agency for marketing services. BBIM assists Athlete Advantage’s drive for national, regional, and local sponsorship revenue across a broad spectrum of NIL opportunities.

Athlete Licensing Company (ALC) is a tech-enabled NIL/Intellectual Property rights management company that connects student-athletes, universities, collectives, brands, and agents. ALC handles all Athlete Advantages transactions.

The Brandr Group is the official Group Licensing Rights for student-athletes at over 91 of America’s top Universities. TBG is the go-to expert in the college ecosystem, representing the group rights of student-athletes to help brands amplify their marketing campaigns.