The Nation’s Leading NIL Management Partner

Athlete Advantage offers a 360-Degree Solution For Student-Athletes, Universities, And Businesses.

The Authority in NIL

Athlete Advantage is recognized as an industry leader in NIL management. Our mission is to serve and protect the best interests of all student-athletes, universities, and businesses to shape and define the new institution of amateur athletics across the Name, Image, and Likeness (NIL) landscape.

Athlete Advantage is uniquely positioned to:

  • Support & protect athletes through their NIL journey
  • Help universities flourish into sustainable operations while maximizing their NIL program
  • Help brands build strategic national, regional, and local advertising campaigns


Athlete Advantage empowers student-athletes in the new era of NIL. With decades of expertise in collegiate sports marketing and a deep understanding of regulations, our athletes are equipped to seize a historic marketing opportunity.
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Athlete Advantage is built to strategically help universities flourish into sustainable operations while maximizing their NIL program.
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Athlete Advantage is the most equipped in the market to turn your business’ marketing objectives into reality and craft distinctive brand interactions with enthusiastic fans.

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Our Services

BRAINBOX Immersive Marketing (BBIM) is Athlete Advantage’s agency for marketing services. BBIM assists Athlete Advantage’s drive for national, regional, and local sponsorship revenue across a broad spectrum of NIL opportunities.
The Brandr Group is the official Group Licensing Rights for student-athletes at over 91 of America’s top Universities. TBG is the go-to expert in the college ecosystem, representing the group rights of student-athletes to help brands amplify their marketing campaigns.
Athlete Licensing Company (ALC) is a tech-enabled NIL/Intellectual Property rights management company that connects student-athletes, universities, collectives, brands, and agents. ALC handles all Athlete Advantages transactions.
Team IP, the leading custom merchandiser in the amateur sports industry, handles Athlete Advantage’s custom merchandising orders.

Our Family of Sponsors

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