Lexington, KY – June 5, 2025 Athlete Advantage is proud to announce a new partnership with Appalachian State University, further expanding its dynamic portfolio of collegiate partners. Through this partnership, Athlete Advantage will support App State’s Athletics Department in generating new revenue streams by programming economically impactful events at various athletic facilities across campus.
“Partnering with Appalachian State University and my good friend, Doug Gillin, represents an exciting step forward as we continue to deliver innovative strategies that drive meaningful impact,” said Dan Barrett, Chief Partnership Officer of Athlete Advantage. “Our goal is to create additive and sustainable revenues for their athletics department by leveraging untapped opportunities and developing programming that benefits both student-athletes and the broader university community.”
“We’re excited to partner with Athlete Advantage to enhance our innovative and entrepreneurial efforts,” said Doug Gillin, App State Director of Athletics.
This partnership reiterates Athlete Advantage’s commitment to empowering athletic departments with sustainable and scalable solutions that increase financial growth and community engagement.
Athlete Advantage (AA) is a privately held Delaware-based company with offices in Chicago and Lexington, Kentucky. The company builds innovative revenue solutions across collegiate athletics and higher education in the United States and internationally through events, experiences, and original content. Athlete Advantage partners with universities, conferences, and enterprise organizations to create sustainable growth models that enhance fan engagement and strengthen the student-athlete experience.
