About

Athlete Advantage builds innovative revenue solutions across collegiate athletics and higher education through events, experiences, and original content. Our team partners with universities, conferences, and enterprise organizations to create sustainable growth models that enhance fan engagement and strengthen the student-athlete experience.

Universities, Brands, and Student-Athletes

Brands of all sizes across America are investing in student-athlete driven campaigns with powerful results.

At the heart of it all, talented collegiate Student-Athletes in every sport are participating in marketing for the first time in history.

Athlete Advantage is your guide to this bold, new, and exciting sports marketing frontier.

Brands of all sizes across America are investing in NIL with powerful results.

At the heart of it all, talented collegiate Student-Athletes in every sport are participating in marketing for the first time in history.

Athlete Advantage is your guide to this bold, new, and exciting sports marketing frontier.

Our Leadership Team

CROWLEY SULLIVAN

Chief Executive Officer

Crowley Sullivan is chief executive officer of Athlete Advantage (AA), a Chicago-based company that builds innovative revenue solutions across collegiate athletics and higher education through events, experiences, and original content. He joined the company in 2024 and leads its long-term vision, key partnerships, and growth initiatives. READ MORE

DAN BARRETT

Chief Partnership Officer

Mr. Barrett is a 30-year sports and entertainment executive, CEO/Founder of Grandezza Sports Solutions. He has 24 years of executive leadership experience in NIL, multimedia rights, and stadium seating solutions. Mr. Barrett was Chief Revenue Officer of 4Topps Premium Seating and spent 18 years at ISP Sports/IMG College in various roles.

RYAN MILLER

Co-Founder/Chairman of Board

With his management and ownership experience in the restaurant business, Mr. Miller spearheads a new venture in the sports industry and growing NIL space. As Vice President of Harman Hospitality and later a restaurant owner, he brings leadership and an insider’s perspective as a former collegiate athlete to his role. Miller is a leader in the NIL and revenue generation space, and advises universities nationwide.

RICHARD A. FORD

Chairperson

MICHAEL FLOWERS

Corporate Advisor

JIM HOST

Corporate Advisor

DERRICK RAMSEY

Corporate Advisor