Athlete Advantage is excited to announce the appointment of Crowley Sullivan as its new Chief Executive Officer and Dan Barrett as Chief Partnership Officer. Together, Sullivan and Barrett bring decades of leadership experience in sports, entertainment, and revenue generation, further positioning Athlete Advantage as a leader in NIL management and revenue solutions for athletic departments nationwide.
A 30-year veteran in the sports business and media landscape, Sullivan has built, grown, and led sports-centric businesses for some of the most iconic brands and individual innovators in the industry. Prior to joining Athlete Advantage, Sullivan drove revenue generation for organizations such as ESPN, USA Today Sports Digital Media Group, the Chicago White Sox, and the UFC. Known for his strategic vision and team-building expertise, Sullivan has collaborated with industry icons like Dana White (UFC), Jerry Reinsdorf (Chicago White Sox & Chicago Bulls/Silver Chalice Ventures), and Mark Shapiro (Endeavor/UFC), among others.
Joining Sullivan is Dan Barrett, who steps into the role of Chief Partnership Officer. Barrett is a seasoned sports and entertainment executive with 30 years of experience. As CEO and Founder of Grandezza Sports Solutions, he has over two decades of executive leadership in Revenue Generation, NIL, multimedia rights, and stadium seating solutions. Barrett previously served as Chief Revenue Officer for 4Topps Premium Seating and spent 18 years at ISP Sports/IMG College in various senior leadership roles overseeing and driving over $200M in revenue. In his new position, Barrett will spearhead strategic partnerships and collaborations, driving growth and expanding Athlete Advantage’s reach across the College Athletics industry.
“I am thrilled to join Athlete Advantage at such an exciting time,” said Sullivan. “With Dan’s partnership and the incredible team here, I look forward to creating innovative revenue solutions that benefit universities and their athletic departments nationwide.”
“With Athletic Departments needing new additive and sustainable revenue now more than ever, we are uniquely positioned to deliver for our university and collective partners.
Our message and no cost value proposition is resonating with Athletic Administrators across the country. I’m excited to build on the foundation we have established and share some outstanding new school partnerships going into 2025.” said Barrett. “I’m thrilled to build our team as we make a real impact for universities and athletes across the country.”
“We are excited to welcome Crowley Sullivan and Dan Barrett to the Athlete Advantage team.” said Ryan Miller, Founder and Chairman of Athlete Advantage. “Their combined expertise and vision uniquely position us to accelerate growth and continue delivering impactful revenue solutions for our partners.”
Athlete Advantage evolution since its founding three years ago has been consistent, substantial, and strategic. The addition of Sullivan and Barrett will continue what has been the buildout of a holistic and sustainable company predicated on leveraging revenue generation expertise across sports, entertainment, media, and technology.
