Athlete Advantage is excited to announce the appointment of Brad Ferrell as Vice President of Regional Sales. With over two decades of success in sports marketing, corporate sponsorships, and NIL (Name, Image, Likeness) management, Ferrell brings expertise and a proven track record of driving results in collegiate and professional sports.
Ferrell’s career highlights include leadership roles with industry leaders such as The Brandr Group, Playfly Sports, and CBS Collegiate Sports Properties. Most recently, as East Regional Vice President of Sales at The Brandr Group, he played a pivotal role in managing NIL sponsorships, securing partnerships for 45 student-athletes across seven institutions, and creating campaigns for the Pennsylvania and Virginia State Beef Councils’ initiative, which generated over 800,000 brand impressions in just two months.
“Brad’s vast experience in sponsorship development, revenue generation, and relationship building makes him an incredible asset to Athlete Advantage,” said Dan Barrett, Chief Partnership Officer at Athlete Advantage. “His innovative approach and leadership will continue to strengthen our mission to provide value-driven revenue generation solutions to university athletic departments.”
Ferrell’s prior accomplishments include exceeding revenue goals annually as General Manager at Playfly Sports, where he led corporate sponsorships for the University of Virginia, securing $10.2 million in new business and managing a $10.6 million client portfolio. At Denver Sports Properties, he established the school’s first rights-holder partnership, growing corporate sales revenue from $650,000 to $3.6 million. His work with top-tier organizations, including the Dallas Cowboys, MillerCoors, and Anheuser-Busch InBev, highlights his ability to deliver exceptional outcomes.
“I am excited to join Athlete Advantage and contribute to their innovative NIL solutions,” said Ferrell. “The opportunity to support athletes and athletic departments while driving meaningful partnerships aligns perfectly with my passion and expertise.”
Athlete Advantage has continued to evolve since its founding three years ago. The addition of Ferrell contributes to the buildout of a holistic approach, leveraging revenue generation expertise across sports, entertainment, media, and technology.